capital cheered by Aust visitor numbers
Australian visitor arrivals into Wellington tripled national growth in May according to the latest regional results.
Statistics New Zealand figures show a 12.8% increase in Australian arrivals into Wellington, compared to a national average increase of 3.8 %. The strong Australian market contributed to a 13.5% surge in overall international visitor arrivals into Wellington for the month, compared to a slight drop of 0.4% in arrivals across New Zealand. Positively Wellington Tourism chief executive David Perks says the growth is expected to continue in the short term, with Wellington about to be showcased on prime time TV in Australia. “At this stage we can’t say what that will be, but what we can say is it is incredibly high profile and we’ll be leveraging it with dedicated television, PR and tactical activity.” PWT and its campaign partners have been working incredibly hard over the past 12 months to show Australians There’s No Place Like Wellington, Mr Perks says. “The anecdotal feedback we get from visitors
and media is incredibly compelling and the proof is there in the numbers – Australian arrivals have consistently grown month-onmonth and in the year to the end of May we’ve seen 9% growth on the same period the year before"